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How do we do it? How is it possible that Upper James Toyota is able to offer you top value for your trade in? It starts with our Sales Manager Gu-Sang Park. With over 20 years of experience, Gu-Sang’s focus is on winning and to do that he is researching true used car values at auction AND being sold independently. Using our software tools, we’re able to learn how your vehicle has been cared for and determine what people are asking online and what it would actually sell for. We mix all this information together with our sincere need for more used vehicle inventory and it results in your getting top dollar for your trade in.