The arrival of the 2023 Toyota Tacoma at Upper James Toyota marks a continuation of a legacy that blends rugged utility with urban sophistication. This latest model from Toyota’s esteemed lineup of trucks is not just a vehicle; it’s a statement of versatility and endurance. Whether you’re navigating the bustling city streets or exploring the untamed paths of the great outdoors, the Tacoma is designed to meet every challenge with ease and efficiency. As you read on, imagine the adventures that await you with this remarkable vehicle.


Engine Performance


At the heart of the 2023 Tacoma is an engine designed to balance power with efficiency. All Tacoma comes equipped with a 3.5-liter V6 engine, which delivers 278 horsepower and 265 lb-ft of torque. This robust engine not only provides brisk acceleration but also maintains commendable fuel efficiency, a characteristic that remains a hallmark of Toyota’s engineering prowess.


Off-Road Capabilities

The 2023 Tacoma is more than just a city dweller. Its off-road capabilities are highlighted in the TRD Off-Road and TRD Pro models. These variants feature a multi-terrain select system, allowing drivers to adjust the vehicle’s performance to suit various off-road conditions. 


Coupled with an electronically locking rear differential and a specially tuned suspension system, the Tacoma ensures a smooth and controlled ride, even on the most challenging terrains.

Towing and Payload

Toyota understands that a truck’s worth is often measured by its towing and payload capacities. The 2023 Tacoma impresses in this regard, offering a maximum towing capacity of up to 6,800 pounds and a maximum payload rating of 1,685 pounds when properly equipped. 


This makes it an ideal choice for towing small boats, trailers, or campers. Its payload capacity also stands out, with the ability to handle significant loads in its durable cargo bed, making it a practical choice for both work and leisure.

Safety and Technology

Safety is paramount in the 2023 Tacoma, which comes loaded with Toyota Safety Sense P, a suite of active safety features. This includes a pre-collision system with pedestrian detection, lane departure alert, automatic high beams, and dynamic radar cruise control.


The truck is also equipped with the latest in infotainment technology, including Apple CarPlay, Android Auto, and an available premium JBL audio system, ensuring connectivity and entertainment on the go.


Start Your Adventure with the 2023 Tacoma at Upper James Toyota


The 2023 Toyota Tacoma represents more than just a vehicle; it’s a partner in your daily adventures and a reliable companion in your toughest tasks. At Upper James Toyota, we’re excited to showcase this exceptional model, alongside our diverse inventory of new and used vehicles. Discover our New Vehicle Specials, and take advantage of our Online Finance Application and Trade Evaluation services to make your purchase seamless. We invite you to contact our knowledgeable team to schedule a test drive and visit us for a firsthand experience of the Tacoma’s capabilities.