2023 Toyota Prius in Hamilton, ON

Toyota Prius at Upper James Toyota

With its aesthetic interior and sleek exterior design, the all-new and redesigned 2023 Toyota Prius promises superior performance, luxurious appeal and represents its iconic status as the world’s first production hybrid car. This fifth generation Prous features top-of-the-line hybrid power, an electric AWD system, the best in Toyota Multimedia, Safety Sense 3.0 and more. Learn more about the new, improved, and next-generation features of the 2023 Toyota Prius across its two trim levels, here at Upper James Toyota as our team of experienced product specialists outline more of its intriguing features.

Learn more about the 2023 Toyota Prius Prime here.

View more of our Toyota models here: 2023 Toyota Corolla, 2023 Toyota Tundra and 2023 Toyota Camry

Exterior Design & Features

New Style & Silhouette

The all-new 2023 Prius was designed in Japan for a truly forward-thinking look, one that prioritizes its sleek look and low-stance that helps to introduce terrific aerodynamics. It equals a vehicle that’s always fun to drive, but which also remains incredibly efficient.

Exterior Paint Colour Options

Purchase the new 2023 Prius in different exterior paint colour options, which effortlessly add to its aesthetic appeal and glamorous look. Available exterior paint colour options are;

  • Wind Chill Pearl
  • Cutting Edge Silver
  • Guardian Gray
  • Midnight Black Metallic
  • Supersonic Red
  • Maximum Yellow
  • Reservoir Blue



Dimensions 2023 Toyota Prius XLE AWD
Length - mm 4,599
Width - mm1,782
Height - mm 1430
Wheelbase - mm2,750
Ground Clearance - mm 153

Interior Design & Features

Softex Seats & Steering Wheel

Softex material covers the interior of the Prius for the ultimate of comfort on the seats and heated steering wheel. You’ll love the look and how it feels both on long drives and for fine-detail driving.

Generous Cargo Space

Along with generous cargo space, the Toyota Prius comes standard with 60/40 split-fold rear seats to enhance cargo-carrying possibilities. It provides ample space underneath the seat and back to conveniently keep all your groceries, luggage, accessories and tools. The convenient placement of the battery allows for expert space for your gear.




Toyota Multimedia System

The Toyota Multimedia System has all you need to stay connected. Wireless Apple CarPlay and Android Auto keeps you connected to your phone, while Connected Services are complete with features like Remote Connect, Safety Connect, Service Connect and Drive Connect.

Digital Key

The Limited Prius features the Digital Key technology, which allows you to forget about using your key fob, and puts that power into your smartphone, for convenient use on your favourite device.

JBL Audio System

The Limited Prius also features the best in audio fidelity thanks to the available JBL Audio System. Its 8-speaker, Clari-Fi technology system creates a top-tier listening experience.




Electronic On-Demand AWD

Electronic On-Demand All Wheel Drive was made for compact hybrid cars like this. Its motor drives the rear wheels, ensuring your drive will be stable when you drive off on slipper and snow roads. Trust in eAWD for when the weather turns south here in Hamilton.


The second-generation TNGA-C platform introduces a wider stance and a lower driving position for the 2023 Prous, providing a lower center of gravity, less weight and more stability. This adds to a more secure and comfy ride.



Specifications 2023 Toyota Prius
Engine Type 2.0L 4-cylinder DOHC 16-valve
Horsepower 196
Fuel Consumption - L/100km (combined) 4.8


Toyota Safety Sense 3.0

All Prius’ come standard with a wide range of safety features and driver assistance technology to ensure maximum on-road safety. Standard safety features include;

  • Auto High Beam
  • Full-Speed Dynamic Radar Cruise Control
  • Pre-Collision System with Pedestrian & Bicycle Detection
  • Lane Departure Alert with Steering Assist
  • Lane Tracing Assist

Advanced Park

Leave stresses over parking in the past thanks to the available Advanced Park system on the XSE Premium. This system will help you to steer, accelerate, brake and shift right into your desired parking spot with ease.



What’s New on the 2023 Toyota Prius?

The 2023 Toyota Prius enters its 5th generation, redesigned on both the inside and out. This Prius drives on the TNGA-C platform, providing a more stable and comfortable ride than ever before. It features a new 194 horsepower hybrid powertrain alongside AWD that will keep you safe out on those snowy roads. As you would expect out of a Prius, the fuel efficiency is just as good as ever.

2023 Toyota Prius Trim Levels

Front side view of 2023 Toyota Prius XLE AWD


Starting at $40,220*

– 196 horsepower
– Heated front seats
– 19-inch alloy wheels
– 6-speaker audio system

View XLE Inventory
Front side view of 2023 Toyota Prius Limited AWD

Limited AWD

Starting at $46,560*

– 12.3-inch Toyota Multimedia System
– Digital key
– 19-inch alloy wheels
– Glass roof

View Limited Inventory

Upper James Toyota is a one-stop car dealership that calls home a wide inventory of new and pre-owned Toyota vehicles. We aspire to deliver top grade customer satisfaction with our reliable financing and car repair and maintenance services. Book an appointment with our sales representatives or product specialists, or feel free to visit our showroom here in Hamilton to learn about our diverse vehicle range and more.