2023 Toyota Prius Prime in Hamilton, ON

Toyota Prius Prime at Upper James Toyota

The 2023 Toyota Prius Prime brings sporty style, performance and efficiency to the plug-in hybrid world. This electric sedan is for those who want a truly thrilling drive. It’s powered by the 5th generation hybrid powertrain, along with an improved lithium-ion battery pack. The interior is seamless and stylish, providing you with the best in convenience, technology and safety systems. Read on to learn more with the team here at Upper James Toyota.

Browse the 2023 Toyota Prius research page here.

Exterior Features

Sport Style

The Priums Prime not only makes its name known with this plug-in hybrid ability but also with its sporty style. This new edition promotes a lower and wider stance, while battery placement is found beneath the rear seat to improve the low centre of gravity for the vehicle.

Wheel Styling

Improve the sport style of the Prius Prime even further by exploring the available 19-inch alloy wheels, simply upping the performance look and feel of the vehicle. Find them on the XSE trim and above.

Dimensions: 2023 Toyota Prius Prime
Length (mm/in) 4,599 / 181.0
Width (mm/in) 1,782 / 70.1
Height (mm/in) 1,420 / 55.9
Wheelbase (mm/in)2,750 / 108.3

Interior Features

Premium Interior

Everything about the interior of the Prius Prime is elegant, and centred around the driver. The console is situated to make use-of-ease a breeze for the driver, while the soft-touch materials make it a pleasure to interact with. From heated front seats to wireless charging you’ll enjoy the best convenience. A modern black satin chrome finish makes it all a treat to look at.




Performance & Efficiency

Engine Performance

The Prius Prime is a performance-ready vehicle thanks to its plug-in hybrid system that focuses both on power and efficiency. It features Toyota’s 5th generation hybrid powertrain along with a 2.0L engine. This adds up to create 220 horsepower and a breezy 0-100 km/h time of 6.8 seconds


Keep your vehicle fully charged no matter the level of charging you utilize. Both a standard Level 1 charging cable and a Level 2 charging connector are versatile to meet the demands of your life, allowing you to charge at home, work or on the go at a public station.

Driving Range

You will get up to 962 km of driving range on a full tank to easily get where you need to go. The updated lithium-ion battery pack has improved the EV range over 50% to 72 km.

Specifications: 2023 Toyota Prius Prime SE
Engine 2.0L 4-cylinder DOHC 16-valve
Horsepower 220
Fuel Efficiency (combined) (L/100 km)4.5


Toyota Multimedia System

The Toyota Multimedia System is the hub of technology in your Prous Prime. Find features like:

  • Apple CarPlay
  • Android Auto
  • Connected Services
  • Remote Connect
  • Safety Connect
  • Service Connect
  • Drive Connect

Drive Connect

Drive Connect features convenient updates that always keep you apprised of the latest information out on the road. Should you need assistance, you’ll have access to a 24/7 live agent through Destination Assist. Intelligent Assistant makes it easy to interact just with your voice.


Toyota Safety Sense

Enjoy Toyota Safety Sense 3.0 on the Prius Prime for the best safety systems. Browse the following features:

  • Pre-Collision System
  • Full Speed Dynamic Radar Cruise Control
  • Lane Departure Alert
  • Lane Tracing Assist
  • Automatic High Beams

Traffic Jam Assist

Traffic Jam Assist is new for Toyota, helping you keep your cool in crowded traffic as it helps with acceleration, braking and steering assistance.

What’s New on the 2023 Toyota Prius Prime?

The Prius Prime is all new for 2023, with a brand new design and an updated chassis. It features the 2nd generation of the TNGA-C architecture, allowing the vehicle to weigh less and provide a lower center of gravity. The engine has been made bigger as well, providing additional horsepower, while the vehicle also sees the presence of a new lithium-ion battery.

2023 Toyota Prius Prime Trim Levels

2023 Toyota Prius Prime SE front side view


Starting at $41,720.18*

Highlighted features:
● 17-inch alloy wheels
● Heated front seats
● Smart key
● 220 horsepower

Browse SE Inventory
2023 Toyota Prius Prime XSE front side view


Starting at $46,560.18*

Highlighted features:
● 19-inch alloy wheels
● 12.3-inch multimedia system
● Wireless charging
● Rain-sensing wipers

Browse XSE Inventory
2023 Toyota Prius Prime XSE Premium front side view

XSE Premium

Starting at $50,560.18*

Highlighted features:
● 8 speaker JBL audio system
● Advanced park
● 8-way power adjustable driver seat
● Power backdoor

Browse XSE Premium Inventory

Are you ready to experience the 2023 Prius Prime for yourself? Our Upper James Toyota team can make that a reality for you. Contact our team with all of your questions, and be sure to book a test drive now.