The 2017 Toyota Prius redefines the concept of “hybrid”. Bold and sporty outside, advanced yet welcoming inside, and lively and fun on the road, the Prius shatters perceptions.

For 2017, the Prius is offered in a single model with four trim levels, as follows:

  • 2017 Toyota Prius (with Upgrade Package) (starting MSRP: $27,055)
  • 2017 Toyota Prius Touring (starting MSRP: $30,290)
  • 2017 Toyota Prius Technology (starting MSRP: $29,690)
  • 2017 Toyota Prius Technology with Advanced Package (starting MSRP: $32,365)

The fourth generation Prius is one of the first models to be built using the Toyota New Global Architecture (TNGA). This integrated approach to vehicle development enhances dynamic driving performance and safety and influences every aspect of the Prius design.

Prius drivers enjoy advanced acceleration, braking and ride comfort – plus impressive torque and power – from a Toyota Hybrid Synergy Drive built around a 1.8L four-cylinder Atkinson Cycle engine. This hybrid power train delivers 121 net system horsepower plus an impressive fuel efficiency of just 4.5L/100km city/highway combined – the most efficient Prius ever.

Every 2017 Toyota Prius offers generous comfort, convenience, technology and safety features as standard. These include many features unique to hybrids – from the added power and efficiency of regenerative braking to four driver-selectable powertrain options (Normal, Power and ECO – plus Electric Vehicle mode for short distances) to suit any driving style and road/weather condition. Additional features include an ECO drive monitor, six-speaker Display Audio system with Bluetooth compatibility, the Smart Key System with Push Button Start, an advanced full-colour TFT gauge cluster, and more.

Read the full article from Toyota Canada here.